While word clouds are a useful tool, they also come with a few potential drawbacks. Word clouds provide analysis and insight in an instant.Here are a few reasons why word clouds are great: They help people identify trends and patterns that might have been difficult to see otherwise. Word clouds are fun visualizations that come in handy if you want to draw someone’s attention to your infographic, article or presentation.

Tag clouds in particular are used as navigational tools which make certain websites easier for search engines to find, which improves their page ranking.Ī word cloud of President Obama’s 2011 State of the Union Address gives greater prominence to words that appear more frequently.

Keyword clouds group keywords that are relevant to a specific website or blog. Keyword: This is a term often used when referring to search engine optimization (SEO). Just remember, we are talking about frequency – not importance.Ĭategory: For category word clouds the size of the word (or category) is based on how many subcategories it contains. You are essentially showing the word’s popularity. The word cloud below shows common male names in the United States and the UK, with ‘Smith’ being the most popular in both!įrequency: In this case, the size of the word corresponds to its frequency, or how often the word is used. The higher the number, the bigger the font size – with the words placed in random order. With Infogram, each word is assigned a numerical value. They can be arranged alphabetically or at random. Word clouds display text in varying font sizes, weight, or colors to show frequencies or categories.

Best font for word cloud